ADIDG
Virtual and Augmented reality experiments ad the associated growth of VR/AR apps on mobile have indicated a strong consumption of basi dimensional content, with mobile as the key access medium. Virtual Reality (VR), Augmented Reality (AR) & Mixed Reality (MR) are now being used by brands in everyday content and communication. With huge implications on content consumption, video and and contextual advertising, VR shows the most promising future, already being used for film viewing globally.